As this business has moved along I’ve noticed a couple of things – 1) I’ve been busier than I thought I would be, and 2) most clients don’t just want music.
Both of these are things that, honestly, caught me by surprise. At the onset I figured I’d have a couple jobs come along every few months – I couldn’t have been more wrong. I’m thankful for this, blessed for this, and elated by this. It’s been more than I imagined, and exactly what I’d hoped for.
Folks like having a soundtrack, bumper music, or sound they can call their own, use as part of their brands identity, and know they aren’t going to hear anywhere else. It’s what I set out to do, and it’s been a pleasure and joy. I’ve had the opportunity to work with some really creative, focused, and interesting people.
I’ve also discovered – and it’s something that should have been obvious to me at the time, but I was laser focused on my initial idea and totally missed it at first – that people want an entire package. Images, video, music, ads, etc.
I don’t mind.
TubeWorks has become an “And Then Some” business, and I couldn’t be more happy with that development.